Social Media Optimization (SMO)

refers to the practice of strengthening your presence on social media platforms to boost brand visibility, attract more visitors, and connect with a broader audience. It focuses on fine-tuning your social media accounts, consistently sharing engaging content, using targeted hashtags and keywords, and actively communicating with your audience. By maintaining a strong and active presence on platforms like Facebook, Instagram, Twitter (X), and LinkedIn, businesses can build credibility, improve visibility, and support their overall digital marketing goals. SMO not only helps in growing your online community but also complements SEO efforts by generating more traffic and social signals.