Search Engine Otimisation
Search Engine Optimisation (SEO)
is the process of increasing a website’s visibility in search engine results, such as Google, to attract more free (organic) traffic. It involves optimizing various aspects of a website, such as content, keywords, site speed, mobile compatibility, and link building, to make it more relevant and trustworthy for both users and search engines. By improving these elements, SEO helps websites rank higher in search results, making it easier for potential customers to find the information, products, or services they are looking for without the need for paid advertisements.
It includes:
On-Page SEO – which involves optimizing content, using relevant keywords, setting up meta tags, headings, and linking internally within the website.
Off-Page SEO – which focuses on building backlinks and enhancing the website’s domain authority.
Technical SEO – which aims to improve site speed, ensure the website is mobile-friendly, and make it easier for search engines to crawl.
Content SEO – which involves creating high-quality, valuable content tailored to the audience’s needs.
In short, SEO helps your website appear higher in search results, making it easier for more people to find it.