Meta Ads is Meta’s advertising platform that allows businesses to promote their products or services across Facebook, Instagram, Messenger, and the Audience Network. It uses a highly advanced targeting system, letting advertisers reach audiences based on demographics, interests, behaviors, location, and even past interactions with their brand (remarketing). Meta Ads supports various formats like image ads, video ads, carousel ads, story ads, reels ads, and collection ads, making it suitable for different campaign goals such as brand awareness, lead generation, traffic, app installs, and sales.