Google Ads is Google’s online advertising platform that helps businesses promote their products or services across Google Search, YouTube, and millions of partner websites and apps. It works mainly on a pay-per-click (PPC) basis, meaning you only pay when someone clicks your ad. Through Google Ads, you can create different types of campaigns like search ads, display ads, video ads, shopping ads, and app promotion ads. You can target audiences using keywords, location, demographics, interests, and even remarketing to people who have already interacted with your brand. The platform uses an auction system where your ad position is decided by your bid amount, ad relevance, and quality score. With detailed analytics, you can track clicks, impressions, conversions, and ROI, making it a powerful tool for both small and large businesses to drive traffic, increase visibility, and boost sales.