E-mail marketing is a highly effective digital marketing strategy that involves sending targeted messages directly to a subscriber’s inbox to build relationships, promote products or services, and drive conversions. It allows businesses to engage with their audience on a personal level through newsletters, promotional offers, product updates, and personalized recommendations. By segmenting audiences and tailoring content, e-mail marketing ensures higher relevance and engagement, while automation tools make it easy to schedule campaigns, track performance, and optimize results. Its cost-effectiveness, measurability, and direct communication make it an essential tool for nurturing leads and maintaining customer loyalty in digital marketing.